Recruitment Company Brand Identity
For this project, I created a brand logo for a recruitment company based in the Peak District, UK, with the aim of developing a visual identity that reflected the company’s local roots, values, and connection to the surrounding landscape.
The design process explored a range of concepts using meaningful local references and symbolic elements. One of the key influences was the unique topography of the Peak District, with the natural landscape helping to shape a brand identity that felt authentic, established, and connected to the area.
Another important inspiration came from the traditional mill stone roadside markers found throughout the region. These historic grinding wheels, featuring an upright stone hoop positioned on top of a flat stone base, provided a distinctive visual element that represented heritage, craftsmanship, and the strong foundations on which the business is built.
By combining these local influences with a modern design approach, I developed a collection of logo concepts that balanced tradition with professionalism. The final identity creates a recognisable and trustworthy brand presence that reflects the recruitment company’s connection to the Peak District while supporting its ambitions for growth.
