Sales & Strategy Consultant Brand Identity
For this branding project, I created a visual identity for a sales and strategy consultant, designed to reflect their expertise, experience, and ability to help businesses achieve growth. The concept focused on combining a professional corporate feel with a sense of energy, ambition, and forward momentum.
Using thoughtful typography techniques, I incorporated an upwards-trending arrow within the logo design to represent progress, growth, and the positive results that can be achieved through the consultant’s knowledge and strategic guidance.
The colour palette was carefully chosen to balance credibility and personality, combining a strong dark blue to represent trust, professionalism, and an established presence with a brighter, more expressive secondary palette that reflects the consultant’s confident and approachable character.
The final brand identity creates a memorable and engaging visual presence that communicates both strategic expertise and the ambition to help clients move their businesses forward.
