Animation

For this project, I created an animated map sequence in Adobe After Effects to support a steel manufacturing company’s wider marketing campaign and help showcase their capabilities to potential new customers.

As part of a refreshed digital presence, including a redesigned website and promotional video, the aim was to highlight the company’s experience, reach, and proven track record of supplying large-scale projects across the UK. The animated map was designed to visually communicate their nationwide presence by bringing key locations to life and demonstrating the scale of their operations.

Using motion graphics and engaging animation techniques, I transformed location data into a clear and impactful visual story. The animation helped reinforce the company’s credibility, showcase their industry expertise, and provide potential clients with a better understanding of the trusted relationships and projects they have supported across the country.

The final piece formed an important part of their promotional content, helping position the business as an established and reliable steel manufacturing partner.